MUY·DELICIOSO

Brand system

The living source of truth for how Muy Delicioso looks. Colors, type, the wordmark, and the components every surface is built from. If a surface and this page disagree, this page wins.

The hard rules

1

No colored borders

No amber or brand-colored outlines anywhere, ever. Carry emphasis with background tint, weight, or amber fill and text. Only neutral hairlines separate cards.

2

Sofia Pro only

One typeface across everything. Hierarchy comes from weight (Black for the hero, Bold for labels), never a second font.

3

No em dashes

Never in copy. Use a comma, a colon, a period, or parentheses. This keeps the voice human, not machine.

Palette

Indigo
#070A61
Primary brand, headers, strong chrome
Amber
#FCAB0D
The accent. CTAs, fills, the wordmark dot
Amber light
#FDC04A
Hover, gradient partner to amber
Cream
#FAE7D0
Page background
Cream light
#FDF3E6
Soft callouts, tinted panels
Slate
#34495E
Body text on light
Green
#16613B
Positive deltas, verified
White
#FFFFFF
Cards, inputs

Hairline separator: rgba(7,10,97,.10) (low-opacity indigo). The only kind of border allowed.

Typeface: Sofia Pro

Black900 / display
Our family business is growing.
Bold700 / titles, labels
Most-requested dishes
SemiBold600 / emphasis
Active members
Medium500
A community guide to LA food.
Regular400 / body
The numbers update live.

One family, no exceptions. Display impact comes from Black (900), not from a second typeface.

Wordmark

MUY·DELICIOSO
On white
MUY·DELICIOSO
On indigo
DELICIOSO.
Short, amber period

Sofia Black, letter-spaced. The dot and the period are always amber. Never add an outline or a drop shadow.

Components

Stat card

8,810
Places mapped across LA

Founding progress

20 of 50 seats

Ranked list with amber pill

1birria de res6
2pozole rojo5
3tacos al pastor4

Weekly sparkline

Signups, last 4 weeks

Buttons

Language switcher

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Confide callout

🤝While this data isn't confidential, it's kept closely within the family and family friends. A summary of counts and trends, never anyone's personal details.

Do and don't

Do

  • Separate cards with neutral hairlines.
  • Make one number the hero per block.
  • Use one amber accent per view.
  • Let labels wrap; design to the longest line.

Don't

  • Add an amber or colored border or accent rule.
  • Introduce a second typeface.
  • Use an em dash in copy.
  • Machine-translate the food data; only the chrome is localized.
MUY·DELICIOSO